Migo FacebookMigo – Hyundai, Enterprise invest in transportation...

Hyundai, Enterprise invest in transportation search app Migo

Originally published in Mobile Marketer by Robert Williams on September 11, 2018

Brief:

Carmaker Hyundai and rental giant Enterprise Holdings invested in Seattle startup Migo, a search app that aims to be the "Netflix of transportation," per GeekWire. Migo gives users access to Uber and Lyft for ride-hailing, Daimler's Car2Go car-sharing service, Lime bicycle and e-scooter rentals, taxi cabs and public transportation. Migo is free to download from Apple's App Store and the company claims to have more than 80,000 users. The app provides real-time pricing and wait times for rides in more than 75 cities in the United States and Canada, including New York, Los Angeles, Chicago and Toronto, per a statement. The Seattle startup raised $9 million from investors including Hyundai's Center for Robotic-Augmented Design in Living Experiences (CRADLE) and Clayton Venture Partners, the venture capital arm of Enterprise, whose car-rental brands also include Alamo and National, per a statement.

Insight:

Hyundai and Enterprise's investment in Migo is another sign that transportation-related companies see mobile technology profoundly affecting the way people get around. The broader idea of Mobility-as-a-Service (MaaS) means that many consumers will avoid the expense of buying, insuring and servicing a car that loses value and spends more than 90% of its life sitting idle, according to some estimates. Instead, these consumers will rely on other kinds of transportation services, including ride-hailing, to get from place to place.

Most major carmakers are preparing for the "passenger economy" that is forecast to grow to $7 trillion by 2050, according to a study by Intel and Strategy Analytics. The automotive industry needs to be ready for the day when people leave the driving to autonomous vehicles and save themselves billions of dollars by foregoing car ownership. Vehicle sharing will be an $800 billion market by 2030 and will partly replace individual ownership, the study forecast.

Daimler yesterday showed off a concept vehicle that can be quickly switched between passenger and cargo versions, making it a possible candidate for MaaS applications, per a blog post. The German carmaker's "Vision Urbanetic" autonomous electric vehicles can be outfitted to seat as many as 12 people or to carry packages. The multi-use concept vehicle follows Toyota's announcement this year of its e-Pallette idea of flexible, purpose-built transports that one day could let consumers summon driverless retail stores for curbside shopping.

Car culture is waning in America with younger generations like millennials showing less interest in car ownership and driving. The share of people ages 16 to 24 with a driver's license dropped from 76% in 2000 to 71% in 2013, according to consulting firm McKinsey. The U.S. Census Bureau found that 9.1% of households didn't have a car in 2015, compared with 8.9% in 2010, a difference that's equal to about 500,000 households.

In addition to investing in MaaS technologies, Hyundai also is developing its in-car commerce platform to provide more mobile features for customers. The carmaker last year teamed with Smartcar to expand its Blue Link mobile platform that lets drivers connect to services such as car washes and in-vehicle parcel and grocery delivery. Hyundai now offers three years of free Blue Link service on almost all new cars that lets drivers use a mobile app to control some vehicle functions like automatic door locks and the ignition, among other services.

Recommended Reading:

GeekWire: Enterprise and Hyundai invest in $9M round for ‘Netflix of transportation’ app Migo

Hyundai Motor America / PR Newswire: Hyundai CRADLE Expands Ecosystem of Mobility Partners

Smart Cities Dive: Ride-hailing not pushing households to abandon cars

Download Migo in the App Store

Recent Articles

Best way from A to B: Former Expedia vet raises $1.5M for stealthy transportation advice startup

GeekWire - Taylor Soper

Best way from A to B: Former Expedia vet raises $1.5M for stealthy transportation advice startup

Are the busses running on time? Should you just drive yourself? A new Seattle startup hopes to answer these questions for you.

Read entire article now >>

Migo wants to be “the Netflix of transit,” but Lyft hopes to be riders’ main binge

The Denver Post - Joe Rubino

Migo wants to be “the Netflix of transit,” but Lyft hopes to be riders main binge

With new ridesharing, e-scooter and other non-personal-car transit options being announced on a seemingly weekly basis in Denver, it can be hard for even the most enthusiastic users to keep track.

Read entire article now >>

Forbes - 5 Tech Ideas Making Multimodal Transportation Easier And Cheaper

Forbes - Julie Walmsley

5 Tech Ideas Making Multimodal Transportation Easier And Cheaper

Self-driving cars and air taxis won't solve your urban travel needs for a good while, but a raft of tech solutions can help you efficiently mix public transit, bikes, scooters, car-share, and ride-hail right now.

Read entire article now >>

Enterprise and Hyundai invest in $9M round for Netflix of transportation app Migo

GeekWire - Taylor Soper

Enterprise and Hyundai invest in $9M round for Netflix of transportation app Migo

Seattle startup Migo is raising more cash to help grow its transportation search engine app across North America.

Read entire article now >>

Delete your travel apps: Migo raises $9M for all-in-one mobility app

Built in Seattle - Quinten Dol

Delete your travel apps: Migo raises $9M for all-in-one mobility app

“Mobility-as-a-service” has taken off in recent years — witness the explosion of bike and scooter startups (one of which recently became the fastest company in history to reach unicorn status) on the heels of rideshare apps like Uber and Lyft.

Read entire article now >>

Hyundai, Enterprise invest in transportation search app Migo

Mobile Marketer - Robert Williams

Hyundai, Enterprise invest in transportation search app Migo

Carmaker Hyundai and rental giant Enterprise Holdings invested in Seattle startup Migo, a search app that aims to be the Netflix of transportation, per GeekWire.

Read entire article now >>

Company of the week: Migo

PitchBook - PitchBook

Company of the week: Migo

By displaying multiple on-demand transportation options with a single app, Migo makes it easy for users to see which service is most convenient at any time—without having to shuffle through various apps.

Read entire article now >>

Migo raises $9 million for smartphone app that connects Lyft, Uber, LimeBike and Car2Go

Puget Sound Business Journal - Casey Coombs

Migo raises $9 million for smartphone app that connects Lyft, Uber, LimeBike and Car2Go

Seattle startup Migo Inc. has raised $9 million in Series A funding to expand its on-demand transportation search app.

Read entire article now >>

Hyundai Backs Ride-Finding App Migo

The Drive - Stephen Edelstein

Hyundai Backs Ride-Finding App Migo

Migo, an app that connects users with multiple types of transportation services, has raised $9 million in Series A funding, according to a company press release.

Read entire article now >>

Migo, the Leading Search App for On-Demand Rides

Migo - Kathy Van Buskirk

Migo, the Leading Search App for On-Demand Rides, Raises $9 Million in Series A Funding

Investment from Enterprise Holdings, Hyundai CRADLE and Others Helps Migo Expand Discovery Services for Consumers and Partners (incl. Uber, Lyft, Car2Go, Lime, Yellow Cab)

Read entire article now >>

The Best Apps for Cyclists

Bicycling - Hanna Weinberger

The Best Apps for Cyclists

If you live in a city with bike share systems — especially hubless ones — having a consolidated view of every companys offerings in one place will significantly cut down on the time it takes to find and unlock a bike.

Read entire article now >>

Migo transport app launches in DC

SmartCitiesWorld - SmartCitiesWorld news team

Migo transport app launches in DC

The company is regularly adding or testing new services such as bike-share and public transit.

Read entire article now >>

Getting Around Seattle Using Migo

Tiny Cup of Cake - Grace

Getting Around Seattle Using Migo

Migo is an app that combines bikes, carshares, rideshares, and taxi all in an easy-to-use map interface.

Read entire article now >>

Migo surfaces all your transport options in one search, one app

King 5 News - Jim Dever

Migo surfaces all your transport options in one search, one app

The Migo app combines a wide range of transportation options into one program.

Read entire article now >>

Migo Expands On-Demand Ride Choices with new Bike Share Options

Migo - Kathy Van Buskirk

Migo Expands On-Demand Ride Choices with new Bike Share Options

Lime, Spin, Ofo and Biketown Added to Migo’s Free On-Demand Ride App.

Read entire article now >>

Launch of Migo search engine provides on-demand rides in Seattle and Portland

Transportation Today - Chris Galford

Launch of Migo search engine provides on-demand rides in Seattle and Portland

Funneling the growing list of transportation companies into one app, the Migo search engine has launched a new ride search, comparison and hailing program for Seattle and Portland.

Read entire article now >>

Users can search Ride-share, car-share, taxi and other personal transport options in a single app

SmartCitiesWorld - SmartCitiesWorld news team

US cities get smarter with on-demand rides

Users can search Ride-share, car-share, taxi and other personal transport options in a single app

Read entire article now >>

New app connects you to multiple on-demand ride services through one screen

The Seattle Times - David Gutman

New app connects you to multiple on-demand ride services through one screen

Migo, a Seattle-based search engine for on-demand ride services, launches Thursday. It lets users compare the locations and prices of nearby taxi, car-sharing and ride-hailing companies all in one app.

Read entire article now >>

Smart Cities, Seattle and Portland, Get Even Smarter with the Launch of Migo

PR Newswire - PR Newswire Team

Smart Cities, Seattle and Portland, Get Even Smarter with the Launch of Migo

Migo, the search app for on-demand rides, has launched its free new service in Seattle and Portland today after a three month beta test period with over 200 Seattle and Portland-based users.

Read entire article now >>

Migo launches transportation search engine app with Lyft and car2go payment integration

GeekWire - Taylor Soper

Migo launches transportation search engine app with Lyft and car2go payment integration

The Seattle startup today officially launched its new iOS app that acts as a real-time search engine for on-demand transportation services in Seattle and Portland.

Read entire article now >>

A growing ride-hailing aggregator launches in Portland

Portland Business Journal - Pete Danko

A growing ride-hailing aggregator launches in Portland

There are more on-demand transportation options than ever, and Migo is aiming to build a business by sorting them out for consumers, starting in the Pacific Northwest.

Read entire article now >>

Here’s how Migo wants to become a search engine for on-demand transportation

GeekWire - Taylor Soper

Here’s how Migo wants to become a search engine for on-demand transportation

The Seattle startup continues to build out its app that acts as a real-time search engine for on-demand transportation.

Read entire article now >>

Best way from A to B: Former Expedia vet raises $1.5M for stealthy transportation advice startup

GeekWire - Taylor Soper

Best way from A to B: Former Expedia vet raises $1.5M for stealthy transportation advice startup

Are the busses running on time? Should you just drive yourself? A new Seattle startup hopes to answer these questions for you.

Read entire article now >>

Migo wants to be “the Netflix of transit,” but Lyft hopes to be riders’ main binge

The Denver Post - Joe Rubino

Migo wants to be “the Netflix of transit,” but Lyft hopes to be riders main binge

With new ridesharing, e-scooter and other non-personal-car transit options being announced on a seemingly weekly basis in Denver, it can be hard for even the most enthusiastic users to keep track.

Read entire article now >>